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Those of you who regularly read our expert content on B2B Marketing and Sales know that, “not everything is (good) Marketing” for us and we will not tire of betting on a healthy business relationship, one that helps and respects forms and moments and not one that confuses or only wants to sell ...

The differential tool is relational and is called the Sales Network. As much as we try to underestimate the value of the B2B sales representative or Professional in the eyes of an increasingly autonomous and digital buyer, he is undoubtedly the key element to develop a great B2B Brand Value.

B2B ...

Developing a B2B SEO strategy has a significant cost. It is a more “hidden” cost than in PPC.

We talked about the creation of doing good keyword research, creating quality content, a good backlinking strategy and having a technically accessible website, quick to load and easy to navigate (UX ...

The internationalization of a company consists of the expansion of a business beyond its original national market. In doing so, it gains access to new environments that can provide it with important opportunities and competitive advantages. This expansion can have a high impact on the company ...

Content should be designed to help the customer and not be mere advertising: a good educational video, a webinar on a specific problem, a podcast on maintenance solutions or an e-book with the aspects to handle when changing suppliers can be resources that, well focused, help to generate trust. We ...

At BtrueB we offer mentoring services with Alejandro Vázquez-Palacios . We help CEOs, marketing directors and startups to achieve the best results for their companies. We engage with them to jointly develop successful strategies. We help maximize the value of their talent and provide them with all ...

what is a project? According to the Project Management Institute – PMI, the project definition is as follows:

The adjective “interconnected” may be the key to understanding why B2B Marketing and Sales teams must increasingly operate under


the mentality and discipline of project management ...

what is a project? According to the Project Management Institute – PMI, the project definition is as follows: The adjective “interconnected” may be the key to understanding why B2B Marketing and Sales teams must increasingly operate under the mentality and discipline of project management. Every day ...