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Boredom . This is a word that every content marketing professional wants to banish, as it is among the great enemies of attention . That is why this area never stops looking for formulas to entertain audiences in an era where it is increasingly difficult to create expectation and 'hook'. A ...

In the world of digital marketing , personalizing messages is key to engaging your audience and generating meaningful interactions . Salesforce Marketing Cloud is a platform that allows marketers to create and send highly personalized messages, and one of the essential tools to achieve this is ...

Pardot Business Units are separate databases within a single instance of Pardot Account Engagement that allow you to split up leads, campaigns, and assets . Examples of companies that use them include organizations that serve different geographic locations.




Typically, each geographic region has ...

Salesforce CMS or content management system provides the means to create, manage, and deliver content from one central location.


What makes it powerful is its ability to deliver that content to multiple channels. This means that CMS content can be used across multiple Experience Cloud sites ...

If you got here it's because the title somehow seemed attractive to you.

A promise has been made and you want to check whether this text will keep it or not. The title of a post is extremely important, as it has the power to turn great content into a social failure.

Your title should make a ...

One of the most important and most ignored aspects of marketing is psychology. According to this science, each detail implicit in the product or service being offered impacts the consumer in a certain way:

Every word chosen to compose the advertisement, the content , tone of voice, images and even ...

If there is something beautiful that I have learned from advertising, it is its capacity for flexibility, adaptability, observation, analysis and conclusion.

Also, his cleverness in educating himself on any subject that was presented to him so that he could speak confidently one day about soft ...

A few months ago, Instagram launched its new feature: Instagram Stories.

A functionality somewhat similar to Snapchat , no one can deny that.

Instagram Stories give users a platform to share photos and videos that last for just 24 hours and with no posting limit.

A little different from the app's ...

No matter what problem you need to solve or task you need to accomplish, it seems like all it takes is a good search in your app store to find something that helps.

Ultimately, this is a reflection of the growing importance that mobile devices are receiving in recent years. In fact, as device ...

Have you ever come across the term Brand Content? It may be that if you are reading this article right now it is because you were curious to know what it is all about.

Well, I'll tell you that here you will learn what this term, so often used in agencies and digital media, means, in addition to ...