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The crisis caused by COVID-19 is changing countless aspects of our lives. The most radical and most obvious change has been caused by lockdowns and restrictions on movement.

In digital terms, the coronavirus has changed our Internet usage habits (we buy more, consume more content, use more digital ...

Since COVID arrived in March 2020, I have been thinking about the best way to define a strategy to get out of the crisis or to try to protect ourselves from it.

I recently talked to you about multi-scale strategies and antifragility , but it is something I have been mulling over since the beginning ...

Dans des articles précédents je vous ai parlé de l'évolution des ventes B2B vers le numérique, grâce à l'accélération provoquée par le COVID et sur la base d'études spécifiques. Autrement dit, dans des données censées refléter la réalité. Et je dis soi-disant parce que si l’on regarde les PME ...

I have made many mistakes throughout my career (and I will continue to make them). They are part of the learning process that has brought me to this point. So I don't think I should hide them. On the contrary, I think it is good to air them as a reflection for myself, and hopefully as a learning ...

Strategy implementation is one of the critical points in any company's marketing. It is something that I experience every day in my digital marketing mentoring sessions and that we work on with greater care.

During this time reflecting on the problems of implementation in marketing, I have gone ...

您是否对可用的营销指标数量感到不知所措？您不知道哪些对您的公司最重要吗？

这通常是大多数中小企业经理和/或董事的情况。对于许多中小企业来说，明确正确的营销指标是一个挑战。在本文中，我将帮助您简化此过程，并为您提供完整的指南，其中包含对中小企业营销真正重要的指标。

为什么营销指标很重要？
营销指标就像汽车上的仪表。他们会让您知道您是否走在正确的道路上或者是否需要调整策略。没有它们，就不可能知道您的营销努力是否得到了回报，或者您是否在浪费时间和金钱。

中小企业应该考虑哪些营销指标？
这个问题的答案取决于几个因素，例如您的业务类型、您的营销目标和您的预算。此外，即使两家公司是直接竞争对手 ...

For any company, it is always interesting to investigate new sources of income, and even more so if these help them to de-seasonalize sales. This is the initial promise of subscription-based business models.

But of course, generating constant and recurring income is not a simple task. It requires ...