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Normcore marketing is a relatively new trend in the world of advertising, which is rapidly gaining popularity abroad and has every chance of becoming popular here as well. What does this concept hide, and how can it influence the construction and development of a business? For whom will such ...

Many people think that persuasion is an innate ability of every person, which they can use in any situation if they want. But in reality, everything is different. And often we are talking about a whole art that needs to be mastered both in theory and in practice. Especially when it comes to the ...

We hear about dumping almost every day. The fight for the buyer is becoming so serious that competitors are ready to drive each other out of the market by any means. Let's figure out why dumping is used and how it affects all trade participants.

Dumping is an aggressive strategy for gaining a share ...

You can review dozens of websites, and all the texts on the "About Us" ("About the Company") page are like twins. Here is information about "highly qualified professional specialists", "many years of experience", but in essence - nothing. But the introduction of the business to the consumer occurs ...

What is the success of a company? Is it the exhausting work, the invested finances, the well-chosen team? This is only part of it. But what is no less important is the competitive advantage.

Contact Fractus and we will help you identify or create competitive advantages specifically for your ...

The desire of any business to increase profits is quite fair. Marketers use all sorts of methods. And the profit maximizer is what they use successfully.

Fractus specialists will help you choose effective ways to increase sales.

Profit Maximizer: What is it?
Profit Maximizer, optimizer, maximizer ...

How to buy a product cheaper than in a store? Catch a good discount, get on a promotional offer or buy in bulk. Joint purchases are a great opportunity to buy products without numerous markups, and without leaving home. In this article, we will consider the features of such purchases, their ...

Free tasting is attractive. This applies not only to products. Unpaid programs or applications are no less interesting to the user. And the freemium business model is gaining momentum in the IT sector.

You can order the service from Fractus.

Freemium: what are the features of the model?
Freemium ...

he best way to sell a product or service is a one-page website (aka Landing Page). This is a powerful marketing tool, and its goal is to push for action, in this case, to make a purchase. Among similar landing pages, the one that sells is not just the one that is ready to “relieve the pain” of the ...

What are we talking about? Neural networks are no longer something experimental – they have become a part of our lives and do their job perfectly. It is not surprising that AI capabilities have not gone unnoticed in business either.

How to use? We tell you what tasks can be delegated to a neural ...