Hot Database

Digital strategies

In a context where advertising costs represent an increasingly important expense item for companies and brands in the budget and the cost per click the result of a real "war" on the recovery, converting the greatest number of users from anonymous users into loyal customers ...

Customer profiling
When we deal with the issue of user profiling and segmentation, we often focus our attention on known customers and users, i.e. users who, while browsing our site or e-commerce, provide contact data and information. Too often, in fact, we forget that over 98% of website visitors ...

Creating personalized and engaging experiences is key to the success of every company's business.
Marketing Automation can be a valuable ally in this process thanks to the contribution of artificial intelligence and machine learning .

Any strategy related to the personalization of the user ...

Marketing Automation Tools: The Birthday Offer Trigger
Pamper the user on a special occasion : among the most common workflows that are activated to increase customer engagement and stimulate purchases beyond the manifestation of a specific need, we find the Birthday Offer . It allows you to contact ...

One way to encourage anonymous visitors to sign up is to set up a box message. The message, visible only to users who have not yet signed up, immediately prompts them to take action to take advantage of the discount.

In conjunction with the message box activation, it is possible to configure the ...

The recurring order feature for periodic purchases – i.e. those that represent a solid foundation for an e-commerce business – is an effective tool to encourage users to buy, especially when it comes to products and consumer goods (Amazon knows this well!).

With an effective Marketing Automation ...

From excellent user and customer profiling and prospect knowledge, the best marketing strategies are born to grow your business: demographic information, browsing behavior, past and present, origin channels, purchasing habits and much more.

A Profiling strategy , to be advanced, must result from a ...

Digital strategies

“ The customer is king ” is an old mantra that seems truer than ever, with customer experience playing a central role.
The Covid-19 pandemic has changed expectations, habits and purchasing behaviors: consumers, even those most reluctant to digitalization, have, in fact ...

Manual implementation of an RFM analysis model is quite complex, especially when maintaining and updating data.

This is why more and more marketing automation platforms , such as Blendee, offer this functionality integrated into Analytics and as an audience segmentation tool .

But let's start with ...

Let's start with a concrete example, imagine that we own an eCommerce of clothing items and assume a first flow.

A new user lands on our site from a campaign focused on knitwear products, on the landing page it can be interesting to immediately show the best-selling and clicked products of the ...