Sales funnel is a non-negotiable for today’s mark iraq whatsapp group link eting success because it gives a clear picture of where each prospect stands in the purchase journey. Reinforced with data, this guide lets you decide the best personalized marketing practices to follow at every sales funnel stage. That’s because, let’s face it, no matter how robust your marketing spend is, if your marketing plan is not tailored and optimized for every customer, your customers will hang by a thin thread. And then what? — Leads get lost.
A well-built sales funnel strategy also helps marketers to track and adjust the funnel to reach their marketing goals. Plus, it generates a solid referral system that spurs customers to recommend their friends.
6 Sales Funnel Stages in Ecommerce
The 6 stages of the ecommerce marketing funnel for online stores and mobile apps take the shape of an inverted pyramid. The awareness stage, which has numerous potential customers, continuously gets narrowed towards the bottom. This way, only qualified leads make it to the next stage, giving you a smaller number of paying customers. Here are the six stages of sales funnel explained:
Stage 1 : Awareness Stage (App Discovery Stage)
This stage is considered top of the funnel, or ToFu. As the name suggests, people in the awareness stage are new, skeptical, recently aware that they have a problem, and actively looking for a solution. They are also wondering if your online store or App Store addresses their issue.
Your goal in the awareness stage of the e-commerce marketing funnel is to build a community of potential customers, show them your key offerings, and gather prospects. Remember, you need to grab their attention fast, because their patience is short-lived.
The sales funnel optimization process in this stage should include data-driven consumer research and personalized marketing campaigns via paid advertising, trade shows, viral campaigns, blog, events, ebooks, socials, direct mail, webinar, online search, and word of mouth.