Digital and Mobile – People are connected to the internet 24 hours a day, so digital marketing is absolutely critical and must enhance and coexist with all other actions – from press thailand number for whatsapp relations to events. On the other hand, the proliferation of smartphones and tablets means that access is increasingly through these devices, so all company communication must be prepared for this ( design /content/ usability ).
Video – 2014 is being considered by many experts as the year of video. Short audiovisual pieces will be essential to attract attention, lead to action and efficiently convey the company’s message, whether it be corporate, customer testimonial, team spirit or demonstration of the offer.
Social – Social networks already play a critical role in companies’ marketing strategies. In 2014, investments in advertising campaigns on social networks will increase. Facebook, the most widely used network, has already reduced the organic (non-paid) reach of pages – sponsored posts and new forms of advertising will grow.
Big Data and Personalization of User Experience – Personalized and customized content for each market niche is an increasingly common trend. Exploring the potential of big data, filtering and collecting information about each user allows us to offer unique experiences that enhance engagement with companies.
2012 was the year of “finding customers”, 2013 was the year of discovering “who is behind the word customer/potential customer”, 2014 will be the year of marketing “with” and not “for” the customer/potential customer, transforming them into true fans and ambassadors of the company.