AARRR Sales Funnel

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When it comes to KPIs, it’s important to keep in mind that you should focus on one or two KPIs for each stage of the funnel at a given time (the corresponding stage in the sales funnel). This doesn’t mean that other aspects aren’t important, but this approach allows you to maintain maximum focus and concentration on improving specific aspects.

By choosing one or two stages of the funnel to work on, you ensure a consistent information greece rcs data landscape for the entire team. This avoids overloading with too many KPIs and allows you to collaborate more effectively on specific tasks and improvements.

Engagement
Let’s dive into the details. If your goal is to maximize growth, meaning increasing reach and attracting attention to your business, you should focus on engagement KPIs, tracking the number of people you engage with and those who interact with your message.

Engagement

Conversion
In the conversion conversation, we track how many people interacted. This could mean ordering products or getting your question answered.