Sounds easy, right?
But, there is a catch.
How do you get visitors to book those free trials?
The plan is to get them to sign up and sell more, but singapore mobile number list challenge is to get them to book the free trial in the first place.
Well, if it was that easy, the Internet wouldn't have been full of guides on how to increase your free trial signups.
The challenge is real and you must put in the effort.
Ready? Let’s get started by understanding five proven strategies to increase free trial signups.
Five proven strategies to increase free trial sign-ups
Video landing pages
You want visitors to sign up for your free trial. However, the fact is that it doesn't matter if it's your free trial or the more expensive plan, visitors will sign up to get value.
If they see a strong value proposition, they will sign up. This implies that your efforts should be directed towards conveying your product’s value proposition rather than being overly promotional.
Once the visitor reaches your landing page , your job is to not let them turn back. Even if you are not able to sell, you must be able to plant your product’s value proposition in their mind, so that they think about it, perhaps later.
To do this, your landing pages need to scream value. However, don't end up making them too long and text-heavy in the process.
This is another challenge. How do you convey your value proposition and show what your product can do without being too text-based?
Well, the answer is simple. Videos!
It's true that a landing page can't convey everything and may not look compelling enough, but including videos can be a game-changer.
Statistics have shown that 84% of people were convinced to buy a product by watching a brand's video.
When you embed a video on your landing page, you're doing much more than just conveying your value proposition.
Videos instantly humanize your sales pitch. Compared to a long paragraph about your USP, a video can do the job more engagingly.
When your visitors see a human presenting the product to them, they instantly feel confident that they are dealing with a credible brand.
Are you eager to experiment with videos?
The free screen recorder system by StoryXpress can help you get off to the perfect start. Use the screen recording Chrome extension to quickly create screen and webcam recorded videos for your potential clients.
You don't need to invest in fancy (and expensive) tools to create videos, like a DSLR or tripod, especially if you're a beginner. Whether it's creating a quick sales video for your potential client or following up with a lead who's already engaged, tools like that have you covered.
The real game-changer here? You can even add CTAs to your videos. This means that while your potential customer is highly interested in your video, you can direct them to your sign-up page from within the video using a button.
Or, you can embed your calendar in the video and let them book a session with you again while you watch the video.
Finally, you can embed your videos in emails or landing pages using lightweight embed codes that won't slow down your website.