Do you want to increase direct bookings? Then once you have developed traffic to your website you will necessarily have to offer users the possibility of booking with you. How? Through tools that constitute and integrate the Digital Marketing plan of your tour operator.
Booking Engine. A booking engine integrated into your website is a great ally for generating online bookings, especially valid for products that you can sell in large quantities, such as tours for which you already what you will get inside the engineer database have a great demand.
Form. A booking engine is very useful but does not "solve" the case of customizable tours, unless you invest heavily in a highly customized booking engine solution. In this case, you can opt to use contact forms: requests will be automatically sent to the person designated to manage them.
CTA. Don't forget to create a perception of process in the contents of your website thanks to Call-To-Action, that is, invitations to action. CTAs are the classic "Book now" or "Download Guide" or "Find out more" buttons. Ideally, in every content, from blog articles to the pages of your website, there should be a clear invitation to the next action to be taken.
Strategic forms and CTAs help you book with your tour operator
Photo Credits - FindYourItaly.com
Landing Page. Especially useful for targeted campaigns, landing pages are different from other pages on your website precisely because of the specific utility they can have. For example, a website page can be the product page for your tour; a landing page is the page you created to promote that tour or that accommodation to be booked within 48 hours to access a 30% discount on bookings for spring activities.
Email Marketing. Newsletters, direct emails and automated emails are all Digital Marketing practices that leverage direct contact via email to increase bookings. Don't forget to include them in your tour operator's Marketing plan.
Reputation Management. You can't think of closing a booking without giving a sense of security to your potential customers: for this reason, managing your online reputation is essential. TripAdvisor but also Facebook and Google My Business are online places where you can collect and manage reviews of your tours.