Top 6 common mistakes when launching targeted advertising

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Think about SEO during the redesign planning stage and you can launch your new site with confidence.

At the SMM Day conference, Serhiy Zhelep , Head of Digital at doubleAA, curator and lecturer of the "Targetologist" course at the WebPromoExperts Academy, spoke about mistakes when setting up targeted advertising and why social networks do not give results.

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In general, what are the common mistakes that students and beginners make when creating spain rcs data their first advertising campaign? First, it is structure and confusion. If you have already had experience with Facebook advertising and advertising in general on Facebook, you may have encountered problems associated with the presence of Facebook Business Suite, Facebook Business Manager, Ads Manager and a business page on Instagram. This can lead to confusion and misunderstanding.

First, you should get to know Facebook Business Suite, which essentially brings together all the information from your business page and advertising account. It's just an interface that doesn't require you to create a separate account. If you already have a business page, then you already have access to Business Suite. You can either create a business page where you'll post content and connect it to Instagram, or you can start by creating an Instagram account and converting it to a business profile, which will automatically create a business page for you. All of this connects to Facebook Business Manager.