Mistake 1. Inadequate selection of query competitiveness

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So, there are different approaches and preferences, and choosing the wrong anchors can have negative consequences .

Let's examine each of these errors in more detail.


First, as I already mentioned, there is a problem with inadequate selection of competitive queries. In this context, it often happens that either a specialist in the company, and more often in the product department, lacks experience in the field of SEO, or the promotion is carried out by a person who has nothing to do with SEO.

Unfortunately, this is a common phenomenon, and many companies, including Ukrainian switzerland rcs data ones, make the mistake of thinking that website promotion is related to marketing, and they try to combine marketing and SEO in one person or in one department. There are companies that provide such services, but in the general context it is not always effective. Marketers often do not understand how to choose quality queries for SEO.

The scenario could be this: there is a weekly meeting where the owner or marketing director passes on a query they want to promote, for example, “buy bitcoin” or “crypto exchange”, while the project is young and has a domain rating of 7, and they are willing to allocate money, for example, in the amount of $ 2,500-3,000. However, it is important to understand that success does not depend only on the budget.