Case Study: Facebook and Google Ads for an Online Lingerie Store

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Undoubtedly, one of the most competitive businesses in the field of online commerce is the provision of clothing. However, this does not mean that good results cannot be achieved. To prove it to you, we created this Case Study. See how in one year we achieved great results, with a small budget, in a niche more specific than dresses, blouses and pants – women's underwear.



How did we start working together?
Dafi fashion is a Bulgarian brand of women's underwear, made in Bulgaria, which also has an online store. The main activity of the company is the production of high-quality, but reasonably priced women's and rcs data poland underwear, pajamas, nightgowns and other knitwear. The company works with a wide variety of models and sizes. The products are certified and meet the Bulgarian and European standards.

In early 2019, the client sought us out for Facebook advertising, as the only way to advertise before was "Boosted Posts."



Marketing part
Online ads on Facebook and Google Ads
We started working with Dafi fashion in April 2019. The client only had a Business profile on Facebook and the results were not satisfactory enough, as only posts were being boosted. Two months later, after we showed good results on Facebook, albeit with an organic monthly budget, we offered advertising on Google as well, as a suitable channel in this industry. Of course, the client trusted us completely and we started with campaigns on Google in July.

The first thing we did was to study the competition in the market. We prepared an appropriate strategy, including different types of advertising, and campaigns, respectively. After that, we made all the necessary business settings, created a Google Analytics account to constantly analyze the client's results. We also set up e-commerce to track orders. We also created a Tag manager to track site events, that is, to track site users, conversions and conversions, both from Facebook and Google.