The closest definition of branding

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It may be a symbol, word, phrase or a combination of all of the above, in order to distinguish your company’s products or services from competitors in the market. Building a brand is one of the most important steps a company takes, by highlighting the brand’s values, message and goals in order to attract customers and maintain a long-term relationship with them. is a quote from Amazon CEO Jeff Bezos: “Brand management is what people say about you when you’re not in the room.” What is branding or corporate identity design? Brand design or corporate identity: is the process of defining the brand through designing visual elements that represent and express the company's personality.


This process includes several elements such as: engineer database logo, colors, fonts, graphics, images, icons, and various designs. The brand identity is designed through a number of visual tools that are chosen based on the company’s message and vision, in order to maintain the coherence and consistency of the identity with the brand, so that the brand becomes known and can be distinguished from others. Large companies may spend millions annually in order to create a distinctive brand for themselves. The importance of designing a brand identity for your company Designing a strong brand identity for your company or brand is vital and has many important aspects, including: 1- Attract more attention to you A distinctive brand design helps attract more customers and new consumers, as existing and future customers can easily recognize your products or services, and increase the sense of belonging and loyalty of old customers.


The brand identity is the image of your company to customers. A professional brand identity helps define your company or brand to the public. It is your face to customers, so this image must be good enough to make customers remember it immediately when they see it, and to stay in their minds for a long time. 3- Building trust Having a distinctive brand identity and maintaining its continued presence in the market contributes to leaving a good impression about you with customers, which contributes to building trust between you and them. According to a study published on the “Salsify” website, it was proven that 46% of consumers pay money to buy from a brand they trust.