Trend 2: Proactive communications

[nrumohammadd]

ecially making it possible to more easily manage a range of labor-intensive processes across insurance companies. Optimization is particularly possible in the form of claims processing that’s now manageable in hours instead of days. Furthermore, automated benefits that remove large amounts of previously manual tasks make it far easier for insurers to redistribute teams who are better able to face additional areas of innovation head-on for success in even a changing market.

Trend 2: Proactive communications
Casual marketing approaches have largely been left out of an insurance industry that still very much relies on a formal outlook and consumer approach in general, but the fact that 72% of industry leaders in a recent IBM survey reported actively using social media to engage new audiences suggests that this is changing.

The ability to reach directly to the customer of the future saudi arabia telegram has especially fuelled insurance-led social media campaigns like the winning Facebook strategies currently implemented by top US insurers including Nationwide and GEICO. The ability to better learn from and listen to consumers is especially helping insurers to keep their offerings updated despite a fast-changing landscape, while private messages and in-person replies provide a much-needed personal approach to an industry that, for some reason, has always kept a distance from its consumers in the past.






Trend 3: Reassessing insurance offerings
Perhaps even more substantially, many insurers are also finding that reassessing offerings in themselves is the best way to sta