What about unoptimized resources?

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Pages that suddenly became popular and appeared on the first page of search results were never a priority for our client. He always focused on other product categories because they sold better, had a higher conversion rate and brought in more customers. However, when the boom in generators, uninterruptible power supplies and power banks came, it was discovered that certain pages were under-optimized.

During this period, all resources that sell similar products and have similar categories began to compete for the top positions in search results. An intense struggle for traffic began. Those who managed to get and take this traffic were uk rcs data successful. This state of affairs lasted about two months. In the first month there was a real boom, in the second month the demand gradually fell in certain categories, but the site still received its share of this traffic

Online store case

We had clients in our project portfolio who sell electrical switches. And their story was less optimistic. As you can see in the graph, there are products and categories. But there are no users. People simply don't find this site because of its low position in search results. We have two options here: either invest in contextual advertising and attract users, or try to connect with the audience through social networks, messengers, or improve SEO.