What questions does the content marketing survey contain?
We began our study with the question: “Are you using content marketing in your company?”
91 % of people answered yes . Only 9% of respondents said no.
The second question in our survey was: “Does your company have a content marketing strategy?”
77% said yes , while 23% said they don't have one.
Content marketing is widely used by companies of all sizes, but what are the ingredients of an effective strategy?
Here you will find first-hand information that can become a good why choose our service starting point for your action plan.
Strategy
77% of our respondents have one, but only 9% consider it truly valid.
survey of companies on the performance of content marketing strategies
Tactics and metrics
Content is measured primarily through organic traffic (76%) , leads (62%), sessions/pageviews (60%), and conversion rate (47%).
the main metrics of the companies interviewed
The most common "Other" responses include:
Sales / Purchases
Newsletter Subscriptions
Reach / Impressions
Keyword Positions
CTR
SEO (67%) and updating/repurposing existing content (51%) are the most popular tactics for improving content performance.
The Most Effective Content Marketing Tactics
The most common "Other" responses include:
Creating pillar content
Publishing editorial articles
Guest post
Audience Research
Co-marketing with other brands.