Statistics from social media are not dry numbers, but the key to understanding and predicting user behavior on the Internet, improving a product/service, and increasing the competitiveness of a brand.
Therefore, it is important to analyze the information collected from social networks. This is the basis for effective marketing and an opportunity to make more informed business decisions.
So, what stages of working with statistics in social networks can be distinguished:
Collecting data on audience engagement and preferences.
Development and implementation of a business development strategy ecuador email list based on the preferences of the target audience.
Identifying audience needs, growing and maintaining the client base.
Using effective marketing tools.
Using data analysis, each social network can solve its own specific problems. Thus, collecting statistics from someone else's Instagram blog allows you to evaluate the profile for bots and activities before ordering advertising. By analyzing competitors' accounts, you can borrow interesting topics for your profile.
That's why brands and organizations are actively using various social media marketing analytics tools.