The main goal that the client set for us was aimed at increasing sales and increasing the effectiveness of contextual advertising. The maximum cost per click (CPA) was determined to be 200 UAH.
Our team was required to offer an optimal solution to the issue of how to redirect consumers from sites selling low-quality counterfeits to the resource of the official representative of the Medik8 brand in Ukraine.
All this required us to take a comprehensive approach when working in the client’s advertising account.
Project goals and objectives
Our strategy
At the beginning of the project, our specialists conducted finland email list an express audit of the advertising campaigns that were launched in the account. This made it possible to obtain up-to-date information and adjust the work.
Search campaigns
This is one of the main tools that could bring traffic. At the time of the request, several advertising campaigns were launched, but they were subject to adjustment. In particular, our specialists planned to expand the semantics in search campaigns. Separately, it was decided to work out the list of negative words and pay attention to geotargeting, where there were also growth points. In our opinion, it was important to use extensions to search campaigns. They are needed for a higher CTR, help to work additionally with the audience and lead to relevant pages of the site, for example, directly to the product category.
Shopping campaigns
This direction has not been used in promotion before, although it could provide additional traffic to the site. By combining standard shopping campaigns with remarketing, which is configured in the contextual media network, a specialist can influence pointwise. For example, in this way you can return buyers who have already viewed the product, but did not decide to buy. For this thematic niche, this was a good option for working with consumers.