Tips on how to make your car dealership stand out on Google

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Is your car dealership in a bad position on Google? Do you have to navigate to the third or fourth page of results to find your website? Check out some tips on how to make your car dealership stand out on Google and reach the highest positions.

car store on google
These are common complaints from business owners who work with vehicle resale , but they can be solved through good practices on Google My Business and even when building your website.

Our Digital Marketing experts , here at Revenda Mais , have selected the rcs data greece strategies for you to strengthen your car store on Google and, as a result, generate more qualified leads .

How to appear in Google search without paying
When you search for something on the internet, for example, “used car in Cuiabá”, Google’s robots scan all the websites registered in the search engine’s database, check if they have content related to this search and show the pages according to the relevance of each website. This is called organic search and everything happens in a matter of thousandths.

There is also the possibility of paying for your car store to be well positioned on Google. The way to do this is through the Google AdWords platform .

Difference between paid search and organic search
Paid search Organic search
These are the sites that appear at the top of the page and at the end of Google searches. The results appear just below the paid search and can reach hundreds of search pages.
You have to pay Google money to appear. When the investment runs out, your site no longer appears in searches. You don't have to pay Google, but you should invest in SEO techniques. A well-structured website will remain in a good position for months and even years.
The results are immediate. Results appear after a few days, weeks or even months.
Click rate is low Click-through rate is high because your website conveys trustworthiness
SEO: essential for your website to be well ranked for free
A well-positioned website on Google is a well-ranked website, a term widely used in Digital Marketing . But the main question is: how do you convince search engines that your website is about used car resale?

Content is the first step to achieving success. You should create pages that contain solid information about car reselling. Words like this should be mentioned several times throughout the texts. This is what we call keyword density, an SEO technique (in free translation, Search Engine Optimization).

Google takes into account more than 200 variables (questions) to score a website. Many of them are unknown, but the most popular are: