Be sure to check at the keyword level to see if there are other terms

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Surprisingly, that's not the case if Google decided that “yellow widgets” is related to “red widgets”. So instead you'll see a click registered in Google and in your web analytics tool for "red widgets." Even more annoying is that our custom conversion tracking is giving credit to “red widgets” for driving sales that should rightly be attributed to “yellow widgets”. My recommendation is two-fold: (1) Be hyper aware of how you configure your campaigns and ad groups; be sure to use broad matching carefully; disable automatic matching at the campaign level (2) Don’t believe everything you see in Google AdWords in terms of clicks, impressions and cost at the keyword level.

That are being lumped under the umbrella of uk email address list another term. We all know about the Linkerati by now - how to identify them, how they're segmented and why they're the secret to SEO. Yet, time and again, I see link builders and companies pass up amazing opportunities to earn links and attention from those who have the best ability to help your content/brand spread virally.





I'll lay out two scenarios below to help illustrate this point: Scenario 1: Emailing a Prominent Blogger/Writer/Journalist/Site Owner/Social Media Personality/Etc. Hoping for a Link You/your company: Identify a list of Linkerati that may be relevant/interested in your business/content Send a carefully crafted email to each individual, hoping to attract their attention and interest Follow up with those who reply (and maybe those who don't) with emails or even a phone call Request a review of your product/tool/site/idea Scenario 2: Meeting that Same Person First, then Following Up You/your company: Identify prominent (or even relatively less known) Linkerati in your city or at an event you're attending Schedule a meeting / invite them to coffee or to tour your offices (or even just go to an event you know they'll be at) Introduce yourself politely and humbly and mention you're a fan.