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The Indian healthcare brand, Saffola, decided to build its campaign around fighting this want for unhealthy food.To help people combat their harmful eating habits, Saffola crafted a WhatsApp chatbot. A user could send a message to this bot when they felt a longing for some comfort food. In turn, the chatbot tried to distract a person with pre-recorded positive reinforcements, puzzles, and even a rap song. The latter promoted Suffola’s new active slimming drink.A screenshot from Saffola’s Beat the crave promotional video.

Source: WAT ConsultAdidas – tackling audiences’ issuesThe denmark whatsapp list sportswear brand, Adidas, used WhatsApp as a part of its new shoe promotion campaign. The brand decided to focus on a narrow audience – amateur football players – and help them tackle their specific issue.Football teams fairly often experience troubles with stuff. Some players may drop out at the last minute before a match, and there might be no replacement. Adidas offered to find a substitute through WhatsApp.

All you need to do is send a message to a WhatsApp hotline and share essential information about the match. In return, Adidas will send a top-notch football player to your game.Although the campaign only lasted for six days and targeted a specific audience, it has delivered impressive results. In particular, Adidas got a lot of buzz in football media, retail websites, blogs, and so on.A conversation on WhatsApp with an Adidas representative. Source: MediumSome of these examples are simple yet effective, while others are difficult to recreate.