How are push notifications different from SMS?

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How Push Notifications Differ from SMS

Web push notifications are often compared to SMS mailings. Sometimes it seems that these formats really have a lot in common. But in reality, they are completely different. It is difficult to immediately say which format is 100% better. Let's compare push mailings with SMS.

Advantages of SMS mailings
Almost a 100% guarantee that the recipient will still receive the message. While south africa email list push notifications require internet access, SMS only requires a mobile network.
High delivery speed. Just a few seconds, and the SMS is already in the recipient's smartphone.
The audience for SMS mailings is potentially much larger than that of push notifications. Any phone can receive an SMS, even an old push-button phone. But with push notifications it is more complicated. Especially if you are sending a mailing only in one messenger or application.
Disadvantages of SMS mailings
With the active development of messengers, regular SMS have lost their communicative function. Many users may not visit the SMS section for weeks.
Collecting a customer base by phone numbers is a long and labor-intensive process. Modern people are not very willing to share contacts, so forming a pool of recipients for your mailings can take an unreasonably long time. Push technologies are much more effective in this regard.
The cost of SMS mailing is an order of magnitude higher than that of push notifications. Moreover, it can vary greatly depending on the operator. Considering that in the CIS countries mobile companies are monopolists, they can set really high prices.
The technical capabilities of push mailings are much broader than those of SMS. You can experiment with the format and content, finding the optimal formula for your purposes. The SMS channel does not provide such opportunities.