But in an accessible and interactive way through a marketing automation tool, is one of the fundamental keys to the digital transformation necessary for the miracle of the loaves and fishes to occur . Of course, we insist on obtaining digitalised data, because the A4 sheets stored in boxes behind reception are of little use to us in digital campaigns.
Social media will be very useful to amplify the diffusion of content and impact the users we want. In this way, combining all these techniques, we can attract traffic from potential clients and cross paths with them so they get to know us.
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Users will usually be in different phases of their purchasing process: some have not yet decided where to go on their next holiday, some are already looking for a hotel or activities and others already know us but mexico phone number data have not yet booked with us. To get them through the purchasing process until they decide to make a reservation, we need to carry out lead nurturing , which means maintaining individual contact according to their interests. How do we do this without exhausting all the company's resources? Using marketing automation tools such as Salesforce Marketing Cloud (B2C), Pardot (B2B) or HubSpot.
Marketing automation tools have become a fundamental element for developing any Inbound Marketing strategy. As I explained during my talk at Overbooking, they allow us to automate many communication processes with our leads. And not only that: we can make the dialogue with each buyer persona begin at the right time, through the right channel and with content that adapts to their interests or needs.
How do we achieve the miracle? Until now, if a marketing department managed to send information, newsletters and promotions in the language of each of the issuing countries, it was already a success. In order to apply the Inbound methodology, we must reach each segment of each country, and the more suitable the buyer personas are, the more effective the campaigns will be. This exponentially multiplies the actions to be carried out and is only viable if we rely on a marketing automation tool that simplifies tasks and allows us to analyze their effectiveness and return on investment in real time .