Generally, cold emails will close in one of two ways:
Asking to schedule a discovery call
Asking an open-ended question
Each has a different goal, with the call starting a live conversation and the open-ended question starting an email dialogue that would lead to a longer conversation.
Here’s the point: Don’t do both.
Instead, close your email with a single, strong ask. If you want to get fancy, experiment with different options and see what works better for you over time.
Write Subject Lines that Encourage Opens
Your subject line is the first impression people will have of you. So, make it a hook that’s worthy of their attention.
Here are some quick tips for subject lines:
Keep your tone casual, like you’re writing to someone you know
Avoid clickbait—make sure the body of your email lives up to the subject line
Use sentence case
Ask a question
Use the words “how to” at the beginning
Include an emoji (when appropriate)
Also, avoid “spammy” words that could get your emails sri lanka telegram data flagged, such as “free,” “gift,” “win,” “prize,” and others.
For more info on cold email subject lines, check out our article on 17 subject lines that are likely to get opened.
BONUS: 3 Simple Cold Email Examples You Can Swipe
Okay, maybe writing a cold email from scratch is overwhelming. So here are three examples you can swipe and adapt to your own business, or use as inspiration for your first cold emails.