KPIs to understand social media engagement

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Subscriber growth rate
Follower growth rate indicates how quickly your community is growing over a given period of time. This key social media KPI provides insight into the effectiveness of your recruitment strategy.

A community that grows day after day signals increased interest in your brand, which can be catalyzed by promotional campaigns, viral content or a strong announcement in another medium (television, podcast, blog, etc.).

Analyzing this rate monthly provides valuable insight into peru telegram number database the health of your audience. The important thing is to maintain positive growth. If you see the opposite, it is becoming urgent to take back control of your editorial line, improve your content and perhaps consider using influencer marketing .

An engaged audience is a strong sign of success on social networks. Indeed, interactions show that your content captivates your community. In addition, the more reactions you have under your publications, the more they are visible to a wider audience. It is therefore important to monitor and optimize the engagement indicators on your different social networks!

4. Engagement rate
Engagement rate reflects the level of interaction your content generates on social media. Here's the formula to calculate it:

(Total des interactions* / total de followers) x 100
*Interactions counted are likes, comments and shares.

To find out if your score is average, here are the average engagement rates by social networks for 2023-2024: