Relationship Ruler: customer activation and loyalty

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The relationship ruler is a strategy that provides tools for your company to communicate and relate to your customers. After all, this relationship is fundamental to the growth of any business.

And one of the most effective ways to organize yourself to build a relationship of trust with your client is, in fact, through the ruler.

In such a competitive and unstable market, focusing on customer loyalty is the most widely adopted strategy by rcs data belarus seeking growth. And without clear and quality communication, it is impossible to achieve good results. After all, as you have seen, traditional offers and advertising are no longer enough.

A recent survey carried out by the Locomotiva Institute proves the behavioral transformation of Brazilian consumers.

According to the study, “103 million Brazilians do not identify with advertisements” for both products and services in general. In other words, if advertising and publicity were once enough to make good sales, today this is not enough.

This is where the Relationship Ruler comes in, building stronger, more strategic and efficient relationships, focused on customer activation and loyalty. Learn in this article how this powerful tool works to accelerate your company's results.

Check it out!



What is the Relationship Ruler?
The relationship ruler is a tool that consists of predefined steps to create efficient communication with customers, from activation to actual loyalty. In other words, it goes far beyond the well-known call center.

This is because no matter what stage of the sales funnel the customer is in, the relationship ruler creates and organizes personalized approaches and interactions in sequence, according to each customer profile.

The main objective of a relationship ruler is to provide continuous contact between the company and its consumer, regardless of the moment they are in the purchasing journey. In other words, the ruler was created to transform the image of the “pushy salesperson” and implement a qualified process that delivers even more conversions.



Benefits of the Relationship Ruler
One of the biggest benefits of this tool is building a closer relationship with your customer. Therefore, implementing this strategy in any type of business brings many advantages to the operation as a whole. See below some of the advantages we have selected: