Targeted Insurance Advertising on Social Media

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Instagram and Facebook can select an audience similar to your customers based on key features. Moreover, the latter social network is more suitable for working with insurance promotion.

Before launching targeted advertising, it is necessary to draw a portrait of the target audience for each individual service and enter this data into the analytics system, preparing a personalized advertisement for each segment.

Targeted Insurance Advertising on Social Media

In the search for an audience, you can use special services, for example, "Cerebro Target", Pepper Nninja. By keywords, they make a list of communities in which potential customers are located. From oman email list the list, it is necessary to filter out those that are not suitable for us, the rest are loaded into the parser indicating the necessary parameters of the target audience (age, gender, interests, etc.).

Video advertising of insurance services on YouTube
Video is becoming the most effective type of content: people increasingly prefer videos to articles. YouTube is another channel for promoting insurance services that can create an aura of memorability and expertise around the brand.

An example of creative advertising for an insurance company
A funny advertisement for insurance from John Lewis Insurance makes you experience a whole range of emotions in 1.5 minutes. The tenderness is mixed with constant anxiety for your children – your heart skips a beat every 5 seconds, motivating you to think about how to take extra precautions just in case.