Example: Managing a Recurring Theme
The topic is the final exam. Every year the interest in this topic always resurfaces during the same period. So, does it make sense to publish an article every year dedicated to how to pass the final exam ? Maybe it would be better to update the old one, rewrite it and republish it.
google trends create editorial calendar
Perhaps reinforcing it with a series of internal links that come japan business email list from articles dedicated to the news of the year in question that can also have a large space on Google News and the Discover section .
Reflections like this are essential for advanced on-page optimization, I would say strategic. But it is impossible to operate in this direction without an editorial plan. That's why you need to develop it to the best of your ability.
Must Read: KPI Analysis and Monitoring, Useful Tools
We understood that the editorial plan is a document that can be shared with the client or other collaborators, and that it plays a fundamental role in understanding what, how and why to publish.
Its operational section – namely the SEO friendly calendar – does not limit itself to listing the titles and dates that bloggers must respect: it helps manage the contents in order to avoid unpleasant overlaps .
But it also allows you to develop an editorial line capable of intercepting favorable periods, trends and opportunities to gain traffic with great strategy. In your opinion, is there a way to delve deeper into this topic? Should keyword research go hand in hand with editorial planning? Contact me to address this topic for your online blogging and digital publishing project.
Do you want to work in this direction?
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