About 40% of Internet users make purchases via smartphones, and this figure will grow every year. If your site is not optimized for gadgets yet, it's time to do so.
Lack of optimization for smartphones
6. Slow loading pages
If an order takes a long time to complete and the pages take a long time to load, at some point users may decide that it is faster to buy from competitors and leave abandoned carts.
Page speed is one of the most important areas of optimization pakistan email list for any resource. Customers leave a website if it takes longer than 3 seconds to load. AliExpress employees shared that reducing page load time by 36% led to an increase in orders by 10.5% and conversion by 27% for new customers.
What to do: take into account that the Internet does not always and everywhere work equally well, and simplify the site as much as possible. Give the programmers the technical specifications. They know what to do.
You can check your download speed using online services, such as Pingdom Tools, PR-CY, Web Page Test.
Slow loading pages
7. Distractions in the basket
Abandoned baskets often arise due to their complexity, bulkiness, and abundance of unnecessary elements.
What can be done:
reduce the number of links to a minimum;
break the ordering process into several stages, presented on different pages.
Too much information and fields to fill will push the user away. Below is an example of how an order is placed on the MakeUp website step by step, page by page.
Distractions in the basket
Abundance of unnecessary elements
Too much information and fields to fill in
At the finish line is the page with the largest number of fields, when the client has already filled in the previous two blocks and is in anticipation of the treasured parcel, so he will cope with the last stage without any problems.
Lack of optimization for smartphones
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