Working on closed filter pages

[mehadihasan123456]

The site had pages that were not indexed by the search engine. We took on their revision: we wrote useful content, performed optimization and began to open for indexing. This became another point of growth for the site.

Our expert's commentary
The main difficulty with the project was that there were few products on the site. At the same time, the furniture itself was not cheap even by UK standards. Based on this, we were limited in the semantic core, which is why we focused on mid-frequency keywords.

In addition, after the usability audit, it was decided to change the design of the site. Since this fell during the sales season, we postponed the task until March.

At the moment, there are very small drops in traffic, but we are afghanistan email list working hard to restore the site.

Vostretsov Alexander , SEO Team Lead

Promotion results
The client's goal was to increase organic traffic from the search engine and thereby increase sales. At the time of contacting us, the situation on the site was as follows:

traffic at the start of work

After a year of hard work on the resource, we achieved the following results:

achieved such results

Thus, we increased the number of unique visitors from 1132 to 4158 per month. That is, 4 times!

Conclusions and plans for further advancement
A 4-fold increase in search traffic in a year is a real result of working on the Cosywood project. But we are not stopping there. Next, we will have to work on brand recognition and optimize behavioral factors on the site. Considering that the content is gradually becoming irrelevant, competitors are stealing it, we intend to periodically update materials to maintain positions.

In addition, together with the client, we thought out a new design for the site and expanded the current structure. In the future, we are planning even more tasks to conquer the UK online furniture market.