Low-level content is targeted at users who are ready to make a purchase, download, etc. This type of content helps in the decision phase of the buyer journey as it serves as a hook for customers by giving them the opportunity to engage with your products or services. This type of content is usually reinforced with CTAs (Call To Action) that encourage and push them to make a purchase.
For a visitor to go from being a user to a lead or potential client (previously defined in the buyer persona ) and a real client, they go through different phases. In each of them we must offer them the best content and the way to achieve this is to know our target client very well and to know how to differentiate which phase of the purchase moment they are in: this way the chances of them liking us and wanting us in their life increase.
Blogs are a staple of content marketing. They are useful because they can showcase the knowledge and expertise that the company has and add credibility to the brand. They can be useful for educating potential kuwait phone number data customers or for generating brand awareness and trust through values such as transparency. Blogs can be used for all types of audiences, but they are especially useful in B2B relationships and, in them, most of the content is generated with which we seek to reach the user, our potential client. Within a blog, there is room for many types of content that will make our blog richer and stand out from the rest.
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Infographics A study by Fotografia Ecommerce claims that infographics help increase traffic by 12%. This is fun, interesting and very useful content (as long as it is well done). Infographics are Top of the Funnel, as they do not yet direct customers to your products, but rather seek to offer content that is useful or shareable (or both!)
Checklist / How to... Content in the form of a list or enumeration, which offers solutions to problems or questions in a didactic way, is more attractive to the reader and has a much greater chance of being shared on social networks, etc.
Videos are multimedia elements, and videos in particular, have become viral elements with a high percentage of consumption. According to Orchestrate, 69% of all consumer Internet traffic will be in video format by 2017, 50% of people remember a video more than a written text, and 60% of people prefer to watch a video message instead of reading the content. When we are looking to increase brand awareness and engagement with users, video is one of the best ways to achieve this for both B2B and B2C.
Memes Memes work very well in B2C relationships because of their humorous edge and ability to go viral. A good meme gets people talking about it for a long time leaving a lasting impression. Consider using memes in a self-deprecating or humorous way to promote specific products. If a potential customer has never seen or heard of you, they might be compelled to find out if you have more content, or what your company is about.
Ebooks for B2B opportunities, ebooks are a good way to attract attention by providing useful content and generating opportunities. You can create them from your blog posts, infographics and other elements. There are more and more tools on the market that allow you to create them in a few simple steps. This is valuable content that users will identify you with as a reference (as long as the content generated is good).