Think of all the touchpoints your customers / members have with your business. You need to list every physical and digital component that needs to be updated. This could include things such as logos, invoices, social media bios, email signatures, branded kit / merchandise, staff uniform, and much more.
Download our rebranding checklist to make myanmar rcs data sure don’t miss out on any important touchpoints.
Depending on the amount of work needed doing and the skillsets you have, you may decide to outsource this step.
Logo – as a general rule, your logo needs to be simple, memorable and appropriate for your market. You also need to make sure that it can be easily adapted across various channels such as websites, social and print
Colour palette – your colour scheme should consist of three colours: base, accent and neutral. The base colour can represent your brand’s personality. The accent colour needs to work cohesively with the base and the neutral colour needs to work as a complementary background hue. Online colour palette generator Coolors is a great tool to get you started
Typography – just like your colour palettes, the fonts you use need to match your brand’s personality while also being easy to read. We recommend choosing two fonts – one for headlines / title and another for body copy (paragraphs etc)
Imagery – a picture says a thousand words, so it’s important to choose images that support the core message and vision of your brand. You also need to make sure that images appeal to your target market.