When targeting potential members to join your organisation, there’s a group you might not be paying attention to: people who signed up with you before and have left.
Reaching out to ex-members may seem like a lost cause. After all, they decided to leave your organisation. But previous members are a great audience to focus on when looking for new netherlands rcs data sign-ups. Why? Because they’re already interested in what you have to offer. The trick is to find out why they cancelled their membership in the first place.
In this article, we’ll explore how you can re-engage long-lost members, find out why they left, and show you how you can get them back. Alternatively, download our free ultimate Membership Management ebook.
The best part: it’s a lot easier than you think.
Step 1: Gather your data
Members leave organisations for many different reasons. Here are some of the most common ones:
Cost – membership fees are often the first expense to be cut if financial circumstances change
Perceived Value – a person may feel the membership fees are not worth the cost. If this is the case, you need to explore this further.