65% of small B2B businesses acquire customers through Google Ads

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ogle Ads is a widely used digital marketing tool that generates monthly246 millionunique visitors. And this is not surprising, given the results that advertisers get from effective managementplatform:

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The average Google nigeria cell phone number list Ads CTR is 3.17% across all areas;
The average conversion rate for Google Ads is 4.40% for search campaigns and 0.57% for display campaigns;
More than 60% of online marketers use Google Ads and Facebook Ads to grow their business.
Want to focus on more important business processes and tasks? This is where Google Ads automated rules come in handy, maximizing your efforts with less time and resources. So, in this article, we will tell you what Google Ads automated rules are and how to set them up.

What are Google Ads Automated Rules: How to Set Them Up and Apply Them

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What are Google Ads Automated Rules and Why Do You Need Them?
Google Ads Automated Rules are a way to automate Google Ads accounts. They are a set of rules with conditions that are automatically triggered and make changes to the account structure.

The main goal of advertising campaigns is to reach the target audience and be noticed by them. Automated rules allow you to implement scheduled automatic changes to your campaigns. For example, you can schedule the time of ads, manage bids, edit the categories of people the ads should reach, and control the budget by showing ads only at certain times.

Using automatic rules brings the following benefits:

Save time. You spend less time manually changing settings and conditions. This allows you to focus on more important business processes or tasks.
Save money. The intelligent bidding feature allows you to avoid overspending on PPC campaigns and manage your budget effectively.
Gaining a competitive advantage. Automated rules help improve your PPC campaign strategy. For example, if you are ranked #1 for a specific keyword and a competitor suddenly overtakes you, you can set up an automated rule to react to this. With an automated rule, bids are adjusted automatically to maintain your #1 ranking on the search page.
Other benefits include: automated rules maximize clicks, increase conversions and conversion value, and improve your target ROAS.

How to set up automated Google Ads rules?
Google Ads automated rules help hand over some of the control over your campaigns to Google. This allows advertisers to create a set of rules that meet certain conditions to automatically run and change certain campaign settings. Automated rules can be applied to campaigns themselves, ad groups, keywords, audiences, and more.

Below we describe the universal steps for setting up automatic rules.

Log in to your Google Ads account and select Campaigns, Keywords, or Ad Groups.

In the upper right corner, select the menu and choose "Create automatic rule".

What are Google Ads Automated Rules: How to Set Them Up and Apply Them

Next, you will need to fill in the information fields, including the following sections:

Action: For example, enable or pause campaigns, change budgets or labels; send an email notification, etc.
Apply to: Select the campaign to which you want to apply the new rule.
Conditions: If you already have conditions, select the desired one from the list. If there are no conditions, click the "Add condition" button.
What are Google Ads Automated Rules: How to Set Them Up and Apply Them

Frequency: Select the frequency with which the rule will be applied (only once, daily, weekly, monthly, all day, or at specific intervals).

What are Google Ads Automated Rules: How to Set Them Up and Apply Them

Email Results: Automatic email notifications that inform you about the operation of your automated rules. Set when you want to receive the email: every time a rule is executed; only when an error occurs; or when certain changes are made.

What are Google Ads Automated Rules: How to Set Them Up and Apply Them

Types of Google Ads Automated Rules
Below we look at the main types of automatic Google Ads rules that will come in handy in your daily work.

Campaign Rules
Campaign rules allow you to enable or pause campaigns, change their budget, and customize email sending. The purpose of this rule is to review and pause non-converting campaigns. Let's say you have extra budget to spend on a specific promotion. You can increase your Google Ads campaign budget by a certain amount or percentage on your terms, namely, setting:

mention of budget check. For example, every day at 12:00;
increasing the budget on certain days of the week;
suspending a campaign if its costs exceed a certain budget;
Pause your campaign if your ads receive more clicks than your daily/monthly target.
Ad Group Rules
These rules allow you to influence ad groups that meet the requirements of the rule. Using this rule, you can: enable or pause ad groups, change bids for an ad group, and turn off an entire ad group if it is underperforming. Underperforming ad groups can be a waste of your budget, and using this type of automated rule can help optimize your campaign.

Keyword Rules
This rule will help you identify and pause non-converting keywords. However, to do this, you should analyze the performance of the keywords over a period of time. Using this rule, you can: enable or pause keywords, change keyword bids, change keyword final URLs.

So, the rule allows you to identify keywords that do not contribute to conversions. However, if some keywords rarely lead to clicks, but are important for displaying in high positions, then this should be taken into account.

Rules for posting ads
This rule helps you identify and pause poorly performing campaigns. You can use it to enable and pause ads. Set up email notifications to stay informed about performance and when poorly performing ads are paused.

Media Keyword Rules
If your campaign is performing well, you can set up this rule to enable display keywords in your Google display campaigns. You can also pause them and change your display keyword bids.

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With this rule, you allow Google to include display keywords when your campaign receives more than 1,000 impressions.

Thematic rules
These rules will help you choose the right topic for your Google Display campaigns. You can review all your topics and increase your bids whenever certain requirements are met. You can use these rules to: pause or enable topics, change your max CPC and CPM bid, change your bid adjustments, and more.