The Role of Virtual Events in Scaling Lead Engagement Globally

[shishir.seoexpert1]

Subject line: Mentorship for senior {{COMPANY}} AEs
Preheader: Hi {{firstname}}, Research shows that retention of senior AE’s is on the decline.

Subject line: Boosting {{DEPARTMENT}} team member morale during crunch time
Preheader: Hi {{firstname}}, with the gambling data canada pressure to perform at an all-time high, fast-growing companies are struggling to their team’s spirits up.



3. Calls To Action
Too many sellers don’t pay enough attention to what they want their prospects to actually DO after they finish reading their emails. In other words, not laying out a clear CTA (call to action) or using one that introduces too much friction can cause your click-through and conversion rates to plummet.

In the past, I’ve spoken about how asking customers to take actions that are too big, complex, or commitment-laden can scare them out of taking action.



Bonus Video: Are Your CTA’s Scaring Your Customers Away?