Benefits of Using LinkedIn Ads

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LinkedIn advertising is another way to reach your audience. But for B2B businesses, it offers many other benefits. Here’s an overview of those benefits.

1. Authority
Because LinkedIn is a place for business networking, people report that they perceive ads there as more credible. The brands they interact with on LinkedIn tend to have a more positive connotation in their minds than other brands. This positive impression of your brand can lead to a higher ROI.

2. Branding in the mind
Customers who engage with your brand across multiple platforms say they can easily recall brands they’ve interacted with on LinkedIn. Research shows that consumers who engage with brands on LinkedIn are 6x more kenya email list likely to convert than those who only engage with a company on one platform, such as its website.

3. Better retargeting
LinkedIn makes retargeting easy. Matched audiences help you reach people similar to those who have engaged with you on your site. This data isn’t as easy to obtain elsewhere, making LinkedIn advertising especially advantageous.

Discover the benefits that apply to your company
Every company has its own way of assessing the benefits of LinkedIn. Start exploring how this advertising platform can benefit you by launching a campaign. If you haven’t seen significant results in the past, a fresh perspective and deep experience may be the answer. New Light Digital is a team of digital marketing experts who know how to get the most out of advertising platforms like LinkedIn and integrate them into a complete digital marketing strategy. Schedule a free consultation today .