narratives that are specific and tailored. But my advice to all those who still practice drive-by pitching remains the same.
Do. Your. Homework.
Besides making your content more gambling data turkey relevant and engaging, there’s one big reason why doing your homework is so critical.
Great sales outreach isn’t about getting the sale. It’s about getting your customers to RESPOND!
And when it comes to a prospect deciding whether or not to respond to your outreach, effort is rewarded.
Here are three science-based reasons why.
1. Your Brain LOVES Stories That Revolve Around You
If your life and everything that happens in it were a movie, who would be the star?
YOU of course!
Since the primary function of our brains is to keep us safe, we automatically contextualize all the information we encounter on the basis of how it impacts us personally. That’s why we tend to be drawn to information that features relevant details about us; the star of our movie.
Using Loyalty Programs to Drive Long-Term Retail Leads
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