Hopefully you now feel confident in creating your own inventory. The next step in the process is then knowing who to approach with this inventory – something we’ll cover in part four of this series.
If you’re involved with a gymnastics or football club and would like to hear more about sponsorship and discuss with fellow committee members, join our dedicated Facebook Communities:
Welcome to part two of our Sponsorship series
We’ll cover the basics of how your grassroots sports club can create successful sponsor partnerships.
In part one, Mark Cornish, LoveFootball Community Ambassador (and sponsorship guru), explained the difference between a sponsor and a donor. Now, he discusses the most important thing you need to provide a potential sponsor with, to help them to make a decision.
How to sell your club to potential sponsors
One of the most valuable assets you can offer potential switzerland rcs data sponsors is access to your membership base. As we discussed in part one of this series, many companies looking for clubs to sponsor are aiming to increase their community affinity – something your membership base can provide them with.
But the important thing is how you present this information to the company; the easier it is to digest, the more likely you are to sign a deal.
What type of information are potential sponsors looking for?
Luckily, the information you need to provide is already at your fingertips. Some of the key areas they’ll be interested to learn about are:
Demographics – how does that break down across your membership and what is the total reach across all those connected with your club (if you have a CRM like LoveAdmin, you’ll have this information at your fingertips)
Your social media statistics – how many followers do you have? How engaged is this audience with your content?
Your website statistics – how many people visit your site every month?
Your weekly/monthly/yearly club attendance figures
Average footfall in your clubhouse each week/month/year
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