Despite the great importance of digital channels today, both for customer acquisition and business how to get usa phone number scalability, as well as for cost reduction, there is one factor that needs to be taken into account: the importance of connecting these channels with telephone-related techniques, both for customer service and for increasing ROI and the company's customer base . We have already discussed here on our blog the need to implement an omnichannel network within businesses, to attract, interact and increase the proximity between leads with potential to purchase and the business. And the telephone network is not left out in any of these moments. Therefore, both business strategies and their analyses need to take into account the data obtained through offline means as well, that is, companies need to be aware of the results derived from this type of contact.
"To confirm its relevance within business strategies, we can cite a survey conducted by Google, which concluded that 70% of people who search on the tool, via mobile devices, make a call based on the results of that search. In total, more than 40 million calls are made monthly from Google ads. This does not take into account searches through other channels, such as social networks. In addition, companies that provide a telephone contact are more credible and trustworthy to their visitors.
In this particular post, we will talk about the main techniques used to attract new leads and how to convert them into customers. But first, let's understand a little more about leads.
What are leads?
In short, leads are all those users who have shown interest in a product or service and have left some type of contact information for the company . Therefore, they are customers with enormous purchasing potential, since this movement demonstrates not only interest in a specific segment, but also interest in a specific brand.
Therefore, telephone leads can be considered an incredible source of sales, since in addition to the leads being at a more advanced stage of the sales funnel , with them it is possible to interact with users in a closer and more personal way. However, all this potential can be lost if it is not done in the right way. To help with this point, check out below some techniques that your company can use to capture new telephone leads and maximize sales through these contacts.