Choose Methods That Are Right For You

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You want these referral sources thinking about you and referring you in when they uncover or identify a potential client for you. You, of course, can be doing the same thing for them.

How To Get In Front Of Them
Depending on what you sell, who you sell it to, and who you are, you need to identify a handful of marketing and prospecting methods that you will use.

Because sales is an activity you want to have methods that you can implement in concert with each other. This helps build energy and activity around your business.

I submit that if you pick one at a time you will find it difficult to generate real activity and interest in your product or service. Whatever you choose, make sure they are methods that require action on your part.

For example, if you are going to send an introductory italy telegram data letter, end it with a statement about how you will be following up with the prospect. Not the other way around!

If you send out a mailer or deliver flyers to businesses in your area, follow them up with a phone call. Don’t expect your phone to ring simply because you dropped off a piece of paper.

If you are uncomfortable talking to a group of more than 3 people, don’t pick public speaking. The key is to select the methods that map with who you are so you’ll do them. I’m not a big fan of cold calling so to include it in my plan is a bad idea.

I don’t like it so I won’t do it. So much for activity! It really matters that you consider a variety of possibilities and choose the ones that you feel comfortable with. It’s the way you ensure the implementation.

Don’t Miss Out On Opportunities
And don’t forget about your current clients. They are a great pool of potential business. Keeping in contact with them will help you find out what’s going on with them. You’ll be able to uncover whether there are any additional opportunities there.