When you are on the phone, asking for the appointment, it really isn’t about what you say. It is about the message you deliver that gives them enough value in that moment to say “Yes” to my meeting. “Yes” to my request for time. Once I have that time I have to walk in that door and start learning to listen. In sales, we always think about being a closer and closing, and that that’s the sexy part of being in sales. The truth is that the sexy part of sales is discovery. It is the part where you are listening to your prospects. When you sit down with that C-Suite and you have to turn your mouth off and your ears on. As soon as you start talking your ears will turn off and so will the CEO you’re sitting in front of.
GN: Statics show people leave their bosses, not gambling data france their jobs. What do you think sales leaders can do to be more relatable to their employees and what qualities should every great sales manager have?
JB: If you just think about the great leaders you had, they lead with questions. They ask questions. They emulated a lot of the same behaviors they want to see in their salespeople. They want their salespeople to sit down at discovery and ask questions. So instead of yelling, screaming and threatening and giving direction and orders, they’re asking questions that generate self-awareness, that get the person to think. That gets them to challenge the different possibilities for what path they might be able to take.
How to Create a Winning Social Media Strategy
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