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Your website is just one element of your online presence. Listing your website on sites like Google My Business, TripAdvisor, Yelp, Angi, HomeAdvisor, Healthgrades, etc. will increase your website's visibility.

The key to listing your business on third-party websites is to be consistent. For example, your address should spell “drive” or be abbreviated on all sites. You don’t want to abbreviate it sometimes and spell it out on others. Or, if you include LLC or Inc. in your business name, make sure it’s there everywhere, or these third-party websites may see them as different entries.

Edit and update your listings accordingly. In some cases, this is a lengthy process because it involves applying for a business and verifying that you are the owner. It is time well spent and well worth it.

6. Create valuable backlinks
When it comes to backlinks, quality wins over quantity every day. Don’t buy a package from someone who claims to be an expert who will bring you 1,000 new links in the first month of the contract. If it sounds too latvia email list good to be true, it probably is.

Instead, here are some smart ways to build high-quality and valuable links.

Publish research
Generate thought leadership worth referencing
Partner with other local businesses to share relevant links
Explore quality guest blogging opportunities and don't be afraid to pay for them
7. Consider your online reputation
Reputation management is an often overlooked aspect of creating an online presence. But it is valuable because it shows that you care about your customers and can help attract new potential customers.

Allow customers to leave reviews of your business and its products. Using third-party websites can add credibility to your reviews. But before you invest in a third-party website, read this blog: Not Seeing Yelp, Angi, or HomeAdvisor Ad Results? Here's Why and an Alternative

Reputation management helps shape the narrative around your company. Most shoppers do online research before purchasing a product, even if that purchase is in-store. You need to know what customers are saying about you, and the answers can help show that you care about the customer and their experience with your organization.