Analyze your quality score and find ways to improve it

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Google PPC Ads
Your ad's Quality Score is very important because it determines where your ads will be placed. Ads with a higher Quality Score get better placements, especially when there is high competition for the keywords you are bidding on.

Ads with a low Quality Score simply get fewer viewers and lower conversion rates than ads with a higher Quality Score.

4. Optimize the landing page your ad leads to
When writing copy for Google Ads, don’t forget about the landing page. The bosnia and herzegovina email list content on the landing page is just as important as the ad copy. You want to leave a positive impression after the customer clicks the button. Consider how well the content addresses the pain points or needs addressed in your ad copy.

There should be a smooth transition between the ad copy and the landing page content. Gaps between the two will result in lower conversion rates.

Building an Effective Google PPC Strategy
If you’ve never run a Google Ads campaign, it can all seem overwhelming, and you may still be wondering why your last campaign didn’t work. In that case, it’s best to hire an expert. New Light Digital has helped companies across a wide range of industries achieve success with Google Ads. Schedule a free consultation to learn more.