Now that you have a solid foundation with effective site copy and regular blogging, you need to build an email list. Many providers offer a free account with a limited number of subscribers and a few posts per month.
So until you figure out what exactly you are doing in email marketing, this aspect should be free. You will find that it is worth the effort.
Once you start driving traffic to your site with great content, you’ll be ready to find ways to connect with your customers long-term. Add an email subscription box to the footer of your site, and consider placing the box a few paragraphs into your blog content. That way, if a user enjoys what they read, they can sign up to receive that content regularly.
Send an email at least once a month. In it, you can highlight new blog content, share information about your product developments, and new FAQs based on support requests. This is your chance to showcase aspects of your business hong kong email list that the customer might not have learned about during their first visit and remove any barriers to purchase.
Take the time to make these emails valuable to the customer, not just to you. Don’t spend all your time selling. Use the content of the emails to build relationships and show your value by becoming a resource for customers.
The great thing about email marketing is that it is very cost-effective. Even when your list grows to the point where you need to purchase a subscription to the service, you will find that it has an incredible ROI. According to research, for every $1 spent on email marketing, you will get about $36 back. This is the best ROI you will find in digital marketing.