Why Hyper-Personalization is the Next Big Thing in Marketing

[shishir.seoexpert1]

Barack Obama is elected President of the United States . He is the first to use the digital world to win. "He chose it as the nervous system of his campaign."

2009 : Birth of WhatsApp and Uber . The Game begins to spawn offspring.

Creation in Italy of the " 5 Star Movement ". "First time that the digital insurrection directly gives birth to a political formation that proposes to attack the palaces of power." In particular by gambling data saudi arabia bringing people to intervene directly in the political debate thanks to digital tools.

2010: birth of Instagram.

2011: Apple launches iCloud. Our files are obviously not in the clouds but “stored in millions of absurd places .”

The use of apps exceeds that of the Web . "They are hangars, sometimes huge but closed." The second world is no longer an open space.

2012 : Television officially becomes digital.

Birth of Tinder. “A kind of elementary video game, subtly erotic and very easy to use.”



2016: AlphaGo, software developed by Google, faces and beats the world number 1 in the game of Go. This is the arrival of artificial intelligence.