Both in Poland and abroad, many extremely creative and successful communication campaigns have already been carried out . It is worth knowing them and treating them as a source of inspiration for your own actions. At the same time, individual factors should always be taken into account. The fact that something worked in one company, even taiwan cell phone number in the same industry, does not automatically mean that a similar solution will work in another company.
received) Polish communication campaigns of recent years, we can mention the one called "To the Last Tree", in which it was decided to recreate the Białowieża Forest in the Minecraft game. The aim was to draw attention, especially among young people, to the problem of deforestation.
The viral charity campaign #hot16challenge2 to fight the coronavirus also gained wide coverage, as part of which subsequent nominees (politicians, musicians, internet personalities and more) had to prepare a musical piece.
What should an example mailing look like?
Each example mailing campaign may look a bit different, depending on the industry and company goals, among other things. However, there are a few rules that are worth remembering regardless of the circumstances. When discussing an example of good mailing , it is necessary to emphasize the need to provide high-quality content, i.e. text, but also the graphic layer.
You should avoid language errors and ensure that your messages are consistent with your tone of voice and branding. No effective example of mailing can do without an eye-catching, interesting subject line that will encourage the recipient to open the message. In the actual content of the message, it is worth including a CTA , or call to action.
In addition to text and graphics or photos, an example of an advertising mailing often includes links, e.g. redirecting to the company's website, a contact form or a calendar with the option of arranging a meeting. Any links included in the email should be appropriately tagged to easily track their effectiveness. Some mass emailing tools, such as mProfi, provide ready-made mailing templates that can be modified at will.