Google Ads ads are video ads, display ads, product ads, search ads

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It is therefore important to implement a comprehensive, well-thought-out, multi-channel system of activities. So start thinking about Facebook Ads and Google Ads as two advertising systems that complement each other. Complementary.

Focus on which of them and how it will work at the individual stages of the purchasing process, rather than on the principle: I'll take some budget from this and add some there, because things are selling a little better there at the moment.

Finally, I realize that even this narrative, these stories that are anecdotal (albeit based on facts and figures, on real business results of our clients) may not convince you, so I have prepared two more thoughts for the end.

Remember that brand exposure, visibility, just like in the case of a mobile app, matters. asia rcs data What matters is simply that you come into contact with a message, a brand, often. Then it is easier to remember it, like it, understand it and take action on that basis.
Even if you don't think this is a sufficient reason to advertise on YouTube (Google Ads) or Facebook Ads, consider that even if you don't conduct any other activities in these channels that generate sales or encourage new users to visit your website, you should at least focus on remarketing.

Very often, when I talk to B2B companies, I come across the following statement:

“Yes, but our clients who are decision-makers in some companies are probably not there.”

And I understand that perfectly well. However, the fact that it seems to us that someone is not there does not mean that they cannot appear there if we do not bring them there ourselves. After all, by uploading various types of tracking codes to the website, we gain certainty that the person to whom we later direct the message on Facebook or YouTube is a user who was on our website before.

So the more niche our business is, the more specific it is, the harder it is to find our website in Google search or from any other channel. So the greater the certainty that when we later run remarketing on YouTube or Facebook Ads, only people who have classified themselves will be there.