I don't deny that movement is a goal to watch out for. How does it work?

[sumaiyakhatun26]

The purpose of the traffic goal is to get as many people to your site as possible. So there is a risk that if you set up the wrong target group, who like to click on things but are not necessarily your buying persona, you will bring in a lot of users who will not be interested in what you have to offer. However, this does not mean that traffic cannot be used to make purchases.
Very often, when I advise my students to start online stores, I recommend the “traffic” goal, because in the early stages of development, scale is more important than accuracy . And it may turn out that campaigns such as catalog sales or conversion will not generate any purchases for you, because they will not be able to “swing” very much. In the meantime (taking into account canada rcs data what the average conversion rate looks like on online stores, which is around 1.5%), if we bring a sufficiently large group of people from the right target group to the website, this should also translate into sales.

As a curiosity, I will tell you that I have sometimes set up a campaign manually for groups that abandoned carts with several specific products precisely within the traffic objective. And achieved returns on such investments several times over.

So there are experiments that you can sometimes indulge in with pleasure. However, in accordance with my advertising motto "first, do no harm, look for a safe solution", please treat the goal movement similarly to activity. That is, as a way to build the top of the funnel.

For example, you can show people articles on your company blog or other types of content, newsletter sign-up forms. As long as you offer them something interesting in return. Maybe a discount, or maybe some lead magnet material .