However, one of the most common uses of digital PR is to build backlinks

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Widget links? Try again. Scholarship links? Considered “a tricky situation.” Even the sacred guest post is now frowned upon. So, how is a website supposed to build links? While there are still many completely valid ways to build high-quality links, digital PR is beginning to stand out from the rest of the pack. In early 2021, John Mueller infamously praised the efforts of digital PR, which helped further propel its status as a viable form of link building.


Tweet from Google's John Mulller discussing Digital PR. Fortunately, our team at Go Fish Digital has a long history of running digital PR campaigns for our clients. Since we’ve developed some great internal processes over time, we wanted to share those with you today. What is digital PR? Digital PR is a marketing strategy that combines traditional PR media relations with digital channels such as SEO,


social media, and influencer marketing. Digital PR allows brands to develop relationships with influential media outlets in order to earn editorial coverage, thus improving their website backlinks, brand exposure, SEO, and more.


As the world continues to move away from traditional print journalism, brands will netherland gambling data need to adapt to develop relationships with influential entities that have large online followings. This is where digital PR comes into play. The goals of digital PR can undoubtedly differ depending on your brand. Some companies might want to partner with Instagram accounts with large followings containing their target demographics to drive sales. Other companies might like to partner up to an influential entity to generate more brand awareness.


To obtain editorial backlinks, a lot needs to happen. You need to brainstorm different ideas that a journalist would be interested in covering. You then need to create content that's newsworthy and warrants the journalist's time and attention.

Next, you need to research all of the potential journalists interested in covering your content and pitch them. Often, hundreds of pitches are required to place your content successfully.


While this seems like a lot, this is the reality of building backlinks in the present day. For this reason, we wanted to aggregate the various steps in this comprehensive guide to show you how to generate backlinks using digital PR tactics. Types of digital PR campaigns In our experience, campaigns that use data points generally work the best in terms of getting coverage. By being data-driven, we’re helping journalists create a story by uncovering fascinating, new data that their readers likely don’t know about.